Michael Hodgson

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

She stepped into a death zone. The climbers on Alaska's Mt. McKinley called her "the woman." Ruth Anne Kocour, a world-class mountaineer, wasn't bothered. It was part of the challenge she faced as she joined an all-male team to conquer North America's highest peak...the mountain the Indians called Denali, or God. Faced the extreme. But, nine-days into this ascent, a forty-fifth birthday present to herself, the most violent weather on record slammed...

Space travelers Joel Robinson, Mike Nelson, Tom Servo, Gypsy, and Crow mock B-movies sent to them by mad scientists Dr. Clayton Forrester and the evil Pearl Forrester.